So, Toyota has a whole new PR/marketing campaign that just may help them. In this new campaign, they are working to send out the message that their products are SAFE. By claiming to be investing $1,000,000/hr into safety, this message is strengthened. Visit http://www.toyota.com/safety/ to see how they are making steps towards rebuilding their brand and their company.
I'm sure there will be more for Toyota to come!
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